I think that focusing on certain authors of genres or well known books from specific genres (such as fiction, non-fiction etc) is a great way to connect to people's emotions and therefore get them to act upon what they have seen in the promotional material I will make. For example...maybe they were read a certain book as a child and they want that feeling of being read a bedtime story again, to relive their youth. Or maybe they read a really great book on holiday last year and it reminds them of that time and they want to read the book again. It is this connection with my audience that I think is important as this will get them to act on their desires to visit the library to get the book for free, enjoying something they already have enjoyed for example, while not having to pay for it.




