Juniper Park Moleskine

These moleskin journals by Juniper Park were created for the agency in December 2009. Each notebook features a different slogan, among these, “Opportunities aren’t given, they’re made,” “Take your work seriously and yourself, less so,” and “Don’t just sit there, create something,” all in bold capital type embossed on the cover. The agency’s logo is embossed on the back cover and is featured in repetition on the paper band enveloping each set.” (text above borrowed from here)

I think the simple use of debossing the typography on the front covers adds a subtle but effective impact and the belly band that wraps around the covers adds the brands logo and name, with a brighter impact. I think the way the separate books work together as a set is quite nice and I think the simple packaging device (belly band) is a great simple tool to show the books come as a set, without it taking over the designs. This subtle impact and feeling of set is something I want to achieve with my notebooks and stationery.