Containerplus

I like the work Containerplus creates as they use paper to promote actual 3D products, as you can see below. The first image shows the paper pieces in magazine layouts promoting the Sony products and the other images are of the actual images themselves. I think the mix of paper creations with digital products shows how slick and well made the products are, as paper is obviously a cheap material, which works to the products advantage, but at the same time the products are given a 'friendly' 'quirky' image too as this is what handmade paper things, in this particular style are always used to promote. This shows how Sony want to look slick and professional (while not looking like an expensively rich corporation - which they are) appealing to a wider audience of people who can afford the products.