Ikea Catalogue

While looking through the Ikea catalogue I came across the phrase used by Ikea - "Know what you want" and I thought this was a good tag line to use within my designs. Below you can see the typographic element "Textiles" on a spread from the magazine, which I also thought would be a good idea to try and incorporate as I want to use the actual catalogue, or elements of it in my designs. I think the concept/phrase of "Know what you want" would be a good start to a tag line that Ikea use and I will add the words "Know where to find it" as this will refer the audience to the catalogue.