Alice in Wonderland - Book Cover Design

These are some screen shots of the Disney version of Alice in Wonderland, with a focus of the typography used. As you can see, the words "Drink me" have quite an organic, calligraphic flair to them, yet the main text from the credits is all uppercase and has only slight serifs. I think this makes the longer chunks of text in the credits easier to read, while having shorter words such as the "Drink me" on the bottle neck, they can be more elaborate as they are shorter and can be read quicker.