New Zealand Book Council

This Video has made the rounds on all the design blogs and blogs that focus on paper but I feel it is really appropriate for my design practice. I love how paper engineering has been used in a creative way to promote the New Zealand Book Council. I think its great how something that could be so dull, has been created in such an innovative way. The whole video draws you in and makes you want to find out more and keep watching, and the animation is really well suited too. This is great research for my book cover design brief and my library promotion brief too.